Press release: Save these dates for Amsterdam Denim Days: 13 – 18 April 2015 (EN)

This spring, Amsterdam will be the centre of attention for the second time for all those with an indigo heart. The programme has something for denim lovers of every kind, from brands and makers to wearers and speakers. From style-setting devotees on the street to the greatest innovators in the industry, together they create the ultimate blue wear.

Amsterdam Denim Days consists of a six-day City Center programme that is open to the public, featuring events, product launchings and special offers, in addition to the invite-only Kingpins sourcing trade show at the Gashouder on 15 and 16 April – with the new conference concept Kingpins 2029, The Transformers on 17 April – and the denim festival Blueprint on 17 and 18 April, which is also open to the public, on the grounds of Westergasfabriek (in the Zuiveringshal, Machine building and on the surrounding grounds). The official festive opening of Denim City will also take place on 16 April during Amsterdam Denim Days.

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13 – 18 April: City Center
With its huge concentration of denim brands and first-class denim stores, Amsterdam is unique and denim lovers can expect lots of extras here during the event, from presentations of new and unique products and collections to exhibitions, happenings, lots of denim pros on hand and, of course, the usual ‘sweet deals’. The brands, shops, initiatives and locations participating in the public programme will be announced next month.

17 & 18 April: Blueprint – two-day denim festival
For those who are still kicking themselves for missing the first and now legendary edition of the unique denim aficionado event of Amsterdam Denim Days last May…. RELAX! Blueprint is back and unique content from participating brands like G-Star, Denham, Scotch & Soda Amsterdams Blauw, Kings of Indigo and one-man brands like Indigo People, Dumluck and Yaco can be expected once more, accompanied by inspiring exhibitions, interesting workshops, a stage in the Machine building fully booked with live music, great food and drinks and, last but not least, serious treasure hunting opportunities for both vintage denim and the newest of the new on the outdoor grounds. Buy your tickets for Blueprint right away via Facebook or (advance purchase: €15).

15 & 16 April: Kingpins Show
The international denim and sportswear textile trade show Kingpins is the industry-only event during Amsterdam Denim Days. Apart from a boutique trade show from denim designers, brands and retailers from around the world, there will also be an influential platform for progression and sustainability.


17 April: Seminar programme: Kingpins 2029, The Transformers
During this second edition of Amsterdam Denim Days, Kingpins will be introducing the conference concept Kingpins 2029, The Transformers, in collaboration with House of Denim. The keynotes and panel discussions scheduled for Blueprint on Friday 17 April in the Machine building focus on the theme ‘Denim, jeans & water’. The enclosed press release provides more details on this initiative. Note: This section is only open to professionals, invitees and the press, but there will also be an inspiring seminar programme on Blueprint that is open to the public on Saturday 18 April: ‘Towards a brighter blue’.

Denim City
Also on the programme during this edition is the (invite-only) opening of the ‘Denim City’ innovation campus on Thursday 16 April, starting at 17:00 p.m., in the former Amsterdam tram depot ‘De Hallen’, which is also the headquarters of House of Denim. This campus will serve as an important meeting place for denim innovators, with facilities that include a workshop, archive and expertise centre, the sustainable denim laundry ‘Blue Lab’, and the Jean School International Course. Denim City is a collaboration between House of Denim, the Municipality of Amsterdam, and the ROCvA. Denim City will be officially and festively opened by Mayor Eberhard van der Laan, after which this gathering of invitees will make its way to the official Kingpins after-party.  The campus is open to the public during Amsterdam Denim Days on 17 & 18 April.

Amsterdam Denim Days is an initiative of House of Denim created in collaboration with the American Kingpins Show, Modefabriek, HTNK Fashion recruitment & consultancy and the city of Amsterdam.

For more information:

Amsterdam Denim Days / Blueprint Communication & PR
Nieke Mulder (
Amsterdam Denim Days / Seminar programme
Mariette Hoitink (

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