We put the spotlight on a brand exhibiting at Denim Days - The Market 14 & 15 April 2023
This time up; Story Wear
Story Wear is a Zero Waste Fashion Brand from Taiwan. They produce affordable, stylish and durable clothing and accessories that are handmade from 100% recycled materials by socially disadvantaged women.
Their mission is to effectively upcycle, and ultimately reduce, fashion waste in Taiwan. They are concerned by the rapidly increasing amount of textile waste brought about by a combination of economic and social factors, including the rise of fast fashion, unethical and low-quality manufacturing, irresponsible marketing and profligate consumption. Since the launch of Story Wear in December 2018, they have successfully demonstrated that, with the right attitude and strategic approach, sustainable fashion and social enterprise are more than commercially viable business models.
In Taiwan, fashion manufacturing has traditionally been a female industry. Largely as a result of fast fashion, tailoresses and seamstresses have been disproportionately displaced from their jobs and now find it extremely difficult to secure relevant and consistent new employment. Through their partnership with the Awakening Foundation and Ant Meet Cat Workshop, their initiative seeks to address this issue by providing new opportunities to unemployed or underemployed women.
Story Wear is committed to reducing gender inequality in employment opportunities and highlight the need for all segments of society to be more aware of this issue, particularly as Taiwan faces an increasingly ageing population that will no doubt result in increased socio-economic pressures.
We are very excited that Story Wear will join us at the next Denim Days Market. It is a really unique brand, traveling all the way from Taiwan to Amsterdam to share their amazing story.
