Some people work in denim. Others live it. For Wouter Munnichs, it’s always been about more than fabric. It’s about stories, connections, and a deep-rooted curiosity for everything indigo. As the founder of online denim magazine Long John, Wouter has spent the past 15 years building one of the most respected voices in the global denim scene; a platform that moves between heritage and innovation, spotlighting the people, products and processes shaping the industry today. At th

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