Meet the Kimono ‘Denim City x Brouwerij ’t IJ’ , a limited, made-to-order piece that blends craftsmanship, culture, and a love for denim. The Kimono is a colab between Denim City and Brouwerij t'IJ. Rooted in the creative hub of De Hallen Amsterdam, Denim City - the home of the House of Denim Foundation - continues to champion innovation, craftsmanship, and community within the world of denim. Known for its characterful, locally brewed beers, Brouwerij ’t IJ has become one of

Real people. Real denim. Real style. Denim Days Market 2025 wasn’t just about the brands and booths, it was about the people who showed up rocking their own version of blue. From reworked vintage and raw selvedge to everyday jeans with years of wear, everyone brought their own flavor. These shots capture the real vibe of the weekend: honest, individual, and full of attitude. It’s not about wearing denim, it’s about owning it, shaping it & making it yours. Scroll through our f

Good vibes & great denim Amsterdam turned blue again this October as denim lovers, makers, and dreamers from around the world came together for the Denim Days Market 2025. Two unforgettable days filled with creativity, craftsmanship, and connection, proving once more that denim is more than fabric; it’s a shared language. A global denim family They came from all corners of the world - Japan, Italy, the USA, Mauritius, and beyond - each bringing their own shade of blue. The m