Concrete Matter

Gasthuismolensteeg 12

1016 AN Amsterdam

The Netherlands

Warmoesstraat 24

2011 HP Haarlem

The Netherlands

Instagram ID: @concrete_matter

Who are you and what is your role within the store?

My name is Tomas Huveneers, together with Jacob Garvelink and Bruna Zelic I run Concrete Matter. We have a small team of enthousiast hard working people. We all have multiple tasks to fulfil in the company. I would say mine is mostly to make sure the wheels keep spinning which means I am busy with buy-ing in, doing the administration and making sure everyone in our team feels at home. On top of that, I am also (day)dreaming about the next steps for Concrete Matter.

Can you describe what kind of store you have, or working in?

Concrete Matter is a store concept based on pure passion for what we do. We don’t take short cuts when it comes to this, neither do we like to take the easy route.

We are constantly busy in looking out for ways to source quality pieces. These can be pieces from days gone by, but also new items which still breath the quality of the times when things were made to be better than your competitor instead of cheaper.

Concrete Matter store in Amsterdam

When we started back in 2013 we sold everything but clothing. In those days we offered a wide range of unique items ranging from vintage photography, antique globes, airplanes as well as new stuff from old and established brands like: Opinel pocket knives, British made shaving sets and colognes and much much more. If you now enter one of our stores you will find mostly vintage clothing. We are still searching and offering the best products, but now in a wearable form. We are constantly looking amazing pieces ranging from American classics, timeless military classic and of course denim and other work wear items.At the moment we have one store in the famous 9 Streets district in central Amsterdam and one in one of the most popular shopping cities in The Netherlands, Haarlem.

Concrete Matter store in Haarlem

Which brands are the core of the store collection?

We source quality vintage, so not simple second hand stuff. This means we really love classic American brands like Pendleton, LL Bean, Filson and Woolrich. But also Levi’s, Lee and Wrangler and when it comes to leather Schott is amazing of course. We have one new brand which we really love and that is Pike Brothers. What we really love about Pike Brothers is that they make clothing based on the originals items and that their value for money is amazing. We also offer a great range of the most iconic army pieces which are of course unbranded, but everyone should know pieces like the M-65 field coat, the fishtail parka to name just two of many more items which we always have.

a wide range of unique items

Is there one brand in particular that is selling the best at the moment, which one is it, and why do you think it’s so successful?

Pike Brothers. It is our only actual new brand next to the vintage items at the moment (apart from several accessories brand like Hestra for example). Pike makes beautiful products for your hard earned money which will outlast anything you can buy in the standard fashion store.

How do you select/spot new brands to add to the store?

What we decide to buy and not to buy is a gut feeling, you could call it our business compass and also our identity as a brand. We always know instantly if a piece is something we want or not. In this we try to ‘educate’ our customers a bit too. Showcasing our style and making the choices for them so to say. We try to sell as much unique vintage pieces as possible. But if we want to add another brand, we first look at the quality, the story behind it, their ethics and exclusivity.